Blog

Notes on the services Puffchip Studio builds, and the stories behind them.

Uploading Screenshots in App Store Connect: A Practical Walkthrough The upload order in App Store Connect, requirements by device class, common error messages and how to fix them, and a final checklist before submitting for review. 2026-08-27
Setting Up Your itch.io Game Page What the cover image actually does on itch.io, how to use screenshots and GIFs, and a sensible order for customizing the page. 2026-08-27
A Guide to Social Promo Images for Games How to keep game promo images from getting cropped weird on X, Instagram, and Threads — safe-margin instincts and aspect ratios over exact pixel values, plus how tone differs by platform. 2026-08-27
The Final Steam Launch Checklist A pre-launch Steam checklist covering assets, page details, build settings, and the first week after release, organized in tables. 2026-08-27
How to Make a Steam Trailer That Actually Converts What matters in a Steam trailer — the first few seconds, ideal length, gameplay ratio, captions, music, and where it actually gets seen. 2026-08-27
How to Grow Your Steam Wishlist: A Practical Guide Why Steam wishlists matter, how page timing, capsules, and trailers affect conversion, and how Next Fest and demos fit into the picture. 2026-08-27
Getting Started on Steam: Your First Steps in Steamworks How to register as a Steamworks partner, what the app fee covers, submitting tax info, and what you get once your app is created. 2026-08-27
Designing YouTube Thumbnails for Game Channels How to build a game YouTube thumbnail around 1280×720 that still reads clearly at feed size — face and text placement, and what actually drives click-through. 2026-08-27
How to Build a Press Kit for Your Indie Game What an indie game press kit should include — logo, screenshots, trailer, fact sheet, contact info — plus a folder structure and distribution approach that actually gets used. 2026-08-26
How to Prepare for Steam Next Fest How to prepare a demo build and store page for Steam Next Fest — asset checklist, timeline, and what to do once the event ends. 2026-08-26
How to Build a Steam Store Page: A Step-by-Step Guide Everything a Steam store page needs — capsules, trailer, screenshots, short description, tags, system requirements — and the order to do it in. 2026-08-26
Steam Tags and Genres: How to Choose the Right Ones How Steam tags affect discovery and recommendations, how to choose them well, and the mistakes developers make most often. 2026-08-26
Common Screenshot Mistakes to Watch For Screenshot mistakes that pass review but still hurt conversion — safe areas, text size, resolution, and locale issues teams often miss. 2026-08-23
The Final Pre-Launch App Checklist A table of everything easy to miss right before submission — store assets, metadata, privacy policy, age ratings, and test tracks. 2026-08-22
40 Ready-to-Use Game Screenshot Caption Examples Ready-to-use screenshot captions for puzzle, action, simulation, and casual genres, organized by command, benefit, and exclamation styles. 2026-08-22
How to Capture Great Game Screenshots From cleaning up your UI to capturing highlight moments and shooting high-res captures in Unity — the essentials of great game screenshots. 2026-08-22
Do You Really Need Separate iPad Screenshots? iPad screenshot submission requirements, the problems with reusing iPhone screenshots as-is, and how to choose between portrait and landscape. 2026-08-22
Validating Screenshot Conversion with Google Play Store Listing Experiments How to run A/B tests on your screenshots using Google Play Console's store listing experiments feature. 2026-08-22
Steam Store Graphic Sizes: The Complete 2026 Guide Header 920×430, main capsule 1232×706, small capsule 462×174, and every other Steam store graphic size, updated for 2026. 2026-08-22
App Icon Size Guide (iOS and Android) From the 1024×1024 iOS submission icon to the 512×512 Android store icon and adaptive icon layers, everything you need on file format and sizing. 2026-08-21
A Guide to Making App Preview Videos Length, orientation, poster frames, and the real-footage rules to get right before you upload an App Store preview video. 2026-08-21
Why Your App Gets Rejected Over Screenshots (And How to Avoid It) Common screenshot-related app review rejections — size mismatches, screens that don't match the app, placeholder text — and how to avoid them. 2026-08-21
Localizing Store Pages by Country: Where to Start Why the screenshot tone that works varies by market, and how to pick which countries to localize for first. 2026-08-21
Google Play Screenshot Sizes: The Complete Guide From the 1080×1920 phone screenshot minimum to the 1024×500 feature graphic, everything you need for a Google Play Console listing. 2026-08-21
How to Design a Hypercasual Game Icon Core hypercasual icon design principles — one object, high contrast, no text — plus how to test legibility at small size. 2026-08-21
The Hypercasual Game Store Page Checklist A pre-launch checklist covering icon, screenshots, description, and feature graphic for hypercasual games. 2026-08-20
Optimizing iOS App Name, Subtitle, and Keyword Fields How the 30-character name, 30-character subtitle, and 100-character keyword field actually work, plus how to use commas and avoid wasting space on duplicate keywords. 2026-08-20
How to Write a Store Description That Actually Drives Installs What the fold really means for your description, why benefit-first structure wins, how to place keywords naturally, and how to use Google Play's short description field. 2026-08-20
An ASO Starter Guide for Indie Developers Where to start with App Store Optimization when you don't have time to work on everything at once — a priority order for title, screenshots, keywords, and ratings. 2026-08-18
Mobile Game UA Video Basics: The First 3 Seconds and Vertical Format Why the first 3 seconds matter most in mobile game UA video, why vertical format is the default, and practical tips for capturing gameplay footage. 2026-08-15
How Screenshot Localization Affects Downloads Why localizing your screenshots matters and the practical workflow for swapping caption text across languages. 2026-08-12
6 App Screenshot Styles Compared From centered device mockups to connected panorama backgrounds, six screenshot styles you'll see across the app stores and when each one fits. 2026-08-10
The Complete Guide to Google Play Feature Graphics (1024×500) Where the Google Play feature graphic actually shows up, how to lay it out, and the mistakes that trip developers up most often. 2026-08-07
How to Write Screenshot Captions That Actually Convert Why benefit-driven captions outperform feature labels, plus ready-to-use copy patterns for your app store screenshots. 2026-08-05
App Store Screenshot Sizes in 2026: The Complete iOS & Android Guide From iOS 6.9-inch displays to the Google Play feature graphic, every app store screenshot size you need for 2026, in one guide. 2026-08-03