The Hypercasual Game Store Page Checklist
Hypercasual games ship fast, and store page prep tends to get rushed along with everything else — which is exactly how items slip through. The problem is that a weak store page directly undercuts UA campaign performance. No matter how good the ad creative is, if the store page it leads to falls flat, install conversion leaks away right there. Here's a checklist to run through right before launch.
Icon
- Does a single simple shape or character communicate the concept, with no text needed?
- Does the shape hold up when shrunk down to home-screen icon size, without turning into mush?
- Does it stand out in color next to competitor icons?
Screenshots
- Does the first slide (hero image) capture the core fun of the game?
- Is it actual gameplay — not concept art or a rendered mockup?
- Do the captions read as fun or achievement, rather than a feature description?
- Do the files meet both iOS's required sizes (e.g., 1320×2868 for 6.9") and Google Play's minimum (1080×1920)?
- Are there at least three screenshots, covering different moments — start, clear, progression?
Description Copy
- Do the first two lines (visible before "more") summarize the core fun?
- Is it free of exaggerated claims or features the game doesn't actually have (a common cause of both review rejection and eroded trust)?
- Are keywords woven into natural sentences rather than dropped in as an awkward list?
Feature Graphic (Google Play)
- Is it exactly 1024 × 500px?
- Do the text and character still read at thumbnail size?
- Does the color and font tone match the screenshots?
Checklist Summary
| Item | What to check | Impact if missed |
|---|---|---|
| Icon | Simplicity, legibility at small size | Lower click-through at the listing stage |
| Screenshots | Real gameplay, benefit-driven captions | Lower install conversion once users reach the page |
| Description | Strong first two lines, no exaggeration | Lost trust, possible review rejection |
| Feature graphic | Correct dimensions, matching tone | Missed featured/collection placement opportunities |
Final Pass Before Launch
- Put the icon and feature graphic side by side and confirm the brand tone matches.
- Show just the first screenshot to a colleague for three seconds and ask if they can guess the genre.
- Read the description out loud and listen for anything exaggerated or awkward.
- Recheck final file sizes against both the iOS and Google Play spec sheets.
Rather than designing each of these from scratch every time, a caption-band template — a common pattern in hypercasual — can save a lot of prep time. StoreShot includes templates built around exactly this checklist (screenshots, feature graphic, dimensions), so you can check and export everything from one place instead of juggling separate files.