The Final Pre-Launch App Checklist
2026-08-22
As launch day gets closer, it's easy to pour all your attention into development and QA and let store submission items slip through the cracks. A missing icon file or an empty URL field can get your app rejected or block submission entirely, so keeping a checklist to run through right before you hit submit saves you from last-minute chaos.
Store Assets
| Item | Check |
|---|
| App icon | Store-specific format files ready, transparency and corner handling correct |
| Screenshots | A full set prepared for every device size you support |
| Feature graphic | Image ready for Google Play listing and promotional placements |
| App preview video | Uploaded, poster frame selected |
Metadata
| Item | Check |
|---|
| App name / subtitle | Within character limits, no duplicate keywords |
| Short / full description | Written to fit each platform's format |
| Keywords | iOS keyword field filled in and ready for search visibility checks |
| Category | Primary/secondary category actually matches the app |
Legal and Policy Requirements
| Item | Check |
|---|
| Privacy policy URL | Link actually resolves, and the data it describes matches what the app really collects |
| Age rating | Questionnaire answers match the app's actual content |
| In-app purchases / ads disclosure | What's declared in the store matches actual in-app behavior |
| Data collection disclosure | iOS privacy nutrition labels and Play's Data Safety section completed |
Build and Test Tracks
| Item | Check |
|---|
| Test build | Final verification on a real device via TestFlight or an internal test track |
| Permission prompt copy | Explanation text shown for camera, location, and other permission requests reviewed |
| Version / build number | Incremented so it doesn't collide with a previous submission |
| Contact info | Support email and phone number up to date for reviewers |
One Last Pass Before You Submit
Build this checklist once and you can reuse it for every future update. Privacy policy and data disclosure fields in particular tend to drift out of sync with actual app behavior as features change, so make it a habit to double-check those two whenever an update adds something new.